Real Madrid officially announced on Wednesday an eight-year extension of their sponsorship partnership with German sportswear giant Adidas. Covering both the football and basketball divisions, Club President Florentino Perez hailed the deal as “the most important agreement in football history.”
“This alliance is one of the most successful in the history of world football,” Los Blancos stated in an official press release. “First established in 1980, this relationship has established Real Madrid as a leader in European football, winning 8 UEFA Champions League titles under the three stripes.”
Over 35 Years of Iconic Collaboration
The club’s statement highlighted the deep cultural impact of the partnership:
“Over more than 35 years of collaboration, this partnership has been defined by designs that reflect the history, culture, and fans of Real Madrid. From high-performance technical apparel worn on the pitch by icons like Zidane, Kroos, Beckham, and Bellingham, to lifestyle collections that allow fans to express their devotion in everyday life.”
Florentino Perez, fresh off winning the Real Madrid presidential election, commented: “The agreement we sign today is the most important in football history. This strategic partnership between Real Madrid and Adidas has helped us experience one of the most magnificent eras in our history over the past three decades. It also helps us continue to foster the global sentiment of belonging to Real Madrid.”
Adidas CEO Reacts & Club’s Financial Boom
Bjørn Gulden, CEO of the German company, added: “This is one of the longest and most successful partnerships in sports. Real Madrid is a highly unique club with an incredible history. I am very proud that the three stripes will remain a vital part of this remarkable success story.”
This massive renewal comes just hours after Real Madrid announced a partnership extension with Etihad Airways until 2031. The airline deal stands as the largest sponsorship agreement in Spanish football history, reportedly generating close to €100 million annually for the Spanish giants.
