Non-intrusive ads
Build awareness
Blend your campaign into the experience across app launch, content and key moments.
- Native in-app presence
- Seamless visual system
- One connected journey
Get a proposal Gamification + seamless branding for brands & clubs
Turn passive audience into active brand participants
Don't interrupt your audience.Give them something to play for.
Seamless, non-intrusive advertising for the digital generation—using gaming, rewards and real fan behaviour to create depth of engagement.
Non-intrusive adsSeamless brandingGaming innovationReward top users
45,000+ football fans
Across Egypt, the GCC and beyond
Endless categories. One platform.
Trusted by global brands including
SamsungOniroDorco
1M+ engagement actions / month
Brands and agency partners already inside the game
MediaCom
WPP
30+marketplace
partners
partners
Built for brands that want more than impressions
One platform.
Three ways to win.
Start with the business moment, not the ad unit. We shape the Fanzword experience around what your brand needs fans to do.
Gaming innovation
Drive engagement
Turn a product message into trivia, predictions, prizes and measurable fan actions.
- Custom branded gaming
- Active participation
- Digital generation reach
Recognise loyalty
Reward & retain
Make TVs, tickets, products and prize boxes the reason your audience keeps engaging.
- Product-led rewards
- Top-user recognition
- Repeat participation
Real campaigns, not media mockups
Three brands.
One engagement engine.
Tech, F&B and FMCG campaigns all became native reasons to play, predict and return—without interrupting the audience.
SamsungTech
TV rewards made trivia worth returning to.
World Cup questions connected daily participation to the chance to win one of three Samsung TVs.
OniroF&B
Derby predictions unlocked rewards worth chasing.
Predictions and the Zamalek fan zone connected participation to tickets, mascot experiences, gift kits and prize boxes.
DorcoFMCG
A shaving product became part of football play.
Dorco connected branded creative, matchday trivia and in-app messages around one product-led fan experience.
Client outcome
“Thanks to Fanzword, our brand is now one of the top-selling shaving brands on Amazon Egypt.”
Fast from approval to audience
Your approved campaign
is live within seconds.
Requirements can be as simple as:
- 01
High-resolution PNG logo
Transparent background preferred.
- 02
3–4 square campaign visuals
Recommended size: 1080 × 1080 px.
- 03
One campaign banner
Required size: 1000 × 484 px.
- 04
Destination link
The page or action you want users to reach.
Final timing follows creative approval, targeting and agreed campaign scope.
#1Google Play Sports
Egypt · Oct 2024
Egypt · Oct 2024
The crowd you reach
Young. Mobile-first.
Highly engaged.
A concentrated MENA audience that checks scores, debates moments, predicts outcomes and plays for rewards.
80%Aged 18–35
80%Egypt
15%GCC, Levant & North Africa
5%Rest of world
Partner questions
Before we
kick off.
The commercial model, workflow and campaign requirements—kept here so busy teams can scan the essentials.
Can we start with one campaign or partner for the season?+
Both. Run a focused activation around a fixture, tournament or product launch, or build an annual presence across the major football calendar.
Can brands, clubs and agencies work with Fanzword?+
Yes. We work directly with brand and club teams, and with media agencies managing the partnership for a client.
What can be branded inside the app?+
Splash screens, the Play Zone, trivia, predictions, competitions, prizes, push messages, stories and standard ad inventory can be combined around the brief.
How does a campaign move from brief to launch?+
Share the objective, audience, market and timing. Fanzword then shapes the fan mechanic, maps the placements and launches across the agreed surfaces. Approved campaigns can go live within seconds once the required assets are ready.
Is category exclusivity available?+
It can be included in an annual partnership, subject to category availability when the agreement is finalized.
Which markets can a campaign target?+
Fanzword's audience is concentrated in Egypt with additional reach across the GCC, Levant, North Africa and beyond.
How are campaigns measured?+
The success metrics and reporting plan are agreed during scoping based on the format, objective and available placements.
What assets do we need to launch?+
A high-resolution transparent PNG logo, three to four square campaign visuals at 1080 × 1080 px, one 1000 × 484 px banner and a destination link are enough to start.
Start a partnership
What should fans do
with your brand?
Share the moment, market and objective. We'll use it to recommend the right Fanzword experience.